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pop up shops

The pop up shop concept is rapidly gaining ground with leading brands setting up a shop for a limited period of time in new and exciting venues. Essentially, pop-ups serve as a constantly changing marketing space.

Retailers can use a store to test new products, try opening a shop in a new neighbourhood or area, or just to generate publicity.

Internet companies can use pop ups, allowing the public to view products in the flesh and buy directly.

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